Why do we conduct this research? Because we want to find out how efficient the application is for users. We need to understand and analyze their experiences, identifying the problems they face daily to eliminate and minimize the pain points they encounter during its use. This way, we can improve functionalities and experiences. Given the current context, interest in the service offered by BA Ecobici is growing, along with complaints about it. The goal is to validate our hypotheses and identify usability issues that were not previously considered.
Why do we conduct this research? Because we want to find out how efficient the application is for users. We need to understand and analyze their experiences, identifying the problems they face daily to eliminate and minimize the pain points they encounter during its use. This way, we can improve functionalities and experiences. Given the current context, interest in the service offered by BA Ecobici is growing, along with complaints about it. The goal is to validate our hypotheses and identify usability issues that were not previously considered.
The redesign was positive, and users felt comfortable and satisfied with it. Combining all the steps to unlock a bike and adding the user's destination was a feature that several users highlighted as an improvement. Most users showed that they could complete tasks smoothly and successfully. Only in some cases, the scenario presented caused a lack of understanding for users when completing certain tasks.
The redesign was positive, and users felt comfortable and satisfied with it. Combining all the steps to unlock a bike and adding the user's destination was a feature that several users highlighted as an improvement. Most users showed that they could complete tasks smoothly and successfully. Only in some cases, the scenario presented caused a lack of understanding for users when completing certain tasks.
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Let's start creating together
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